Pika Labs, the AI video startup best known for viral effects like "Melt It" and "Explode It," is pivoting hard into digital identity. The company announced AI Selves on February 20, a service that lets users create AI-powered digital twins with persistent memory, voice cloning, and customizable personalities.
The setup is straightforward: upload a selfie, record your voice, answer some personality questions. From there, the AI Self can operate across platforms like Slack and social media, posting content and responding to messages on your behalf. Pika's own audiovisual models handle facial expressions and lip sync during conversations. Users can feed the twin biographical facts, personal preferences, and communication style guidelines. The company frames it as "raising" an avatar, with the creator responsible for what the AI is told to do.
This is a notable departure for Pika, which raised $135 million and built a user base of over 14 million on the strength of its video generation tools. AI Selves lives on a separate domain (announced via X) and runs its own waitlist. Pricing hasn't been disclosed, and the company hasn't said when the waitlist converts to general access.
The digital twin space is getting crowded. Startups like Viven.ai and eSelf.ai already offer similar services for enterprise use. What Pika brings is its existing audiovisual AI stack and a large consumer audience. Whether that audience wants AI agents acting on their behalf in group chats and DMs is the open question.
Bottom Line
Pika Labs is betting its video AI expertise on autonomous digital twins, but pricing and launch timeline remain undisclosed.
Quick Facts
- Announced February 20, 2026 via X
- Waitlist open at pika.me
- Features: voice cloning, persistent memory, personality mapping
- Cross-platform: Slack, social media, messaging
- Pricing and subscription tiers: not yet disclosed
