Google Labs announced on X Sunday that Pomelli, its free AI marketing tool built with Google DeepMind, is now available in over 170 countries and territories. The expansion is massive. Until yesterday, the tool was locked to just four English-speaking markets: the US, Canada, Australia, and New Zealand.
Pomelli works by scanning a business's website to build what Google calls a "Business DNA" profile, extracting brand colors, fonts, tone, and imagery. From there it generates social media campaigns, ad creatives, and (since a Photoshoot feature launched in February) studio-quality product photos powered by Google's Nano Banana image model. The tool added video generation via Veo 3.1 in January. All of it remains free during the beta period, with a cap of 300 image generations per month.
The geographic restriction had been Pomelli's most criticized limitation since its October 2025 launch. Workarounds involving VPNs were widely documented, and Google itself hadn't committed to a timeline for going global. Now it has, though key questions remain: whether the tool supports languages beyond English, and what happens to pricing once beta ends. Google hasn't addressed either point.
For context, Pomelli competes directly with Canva and Adobe Express in the SMB marketing space. Canva Pro runs about $120 per year; Pomelli costs nothing and includes AI product photography that neither competitor offers at any tier. How long that lasts is anyone's guess.
Bottom Line
Pomelli went from 4 countries to 170+ overnight, making Google's free AI marketing tool available to small businesses globally while it remains in beta.
Quick Facts
- Expansion: from 4 countries to 170+ countries and territories
- Price: free during beta (300 image generations/month cap)
- Original launch: October 28, 2025 (US, Canada, Australia, New Zealand)
- Recent features: Photoshoot (Feb 2026), Animate via Veo 3.1 (Jan 2026)
- Language support beyond English: unconfirmed
