Webflow cut an unspecified number of jobs on May 27, the day CEO Linda Tong published a memo saying the company had restructured its team and operating model. The post went live on Webflow's blog the same morning staff found out their roles were gone. Nowhere in it does Tong say how many people were let go.
A memo that buries its own news
The headline on the CEO memo reads "Evolving Webflow for the agentic web," which sounds like a product update. It isn't. A few paragraphs in, Tong writes that "many of our Webflow teammates are leaving the company today," and then the piece swings right back to strategy. The word she uses is "many." Not a percentage. Not a count.
That omission is the story. Companies announcing layoffs usually hand over a number because investors and reporters ask for one. Webflow didn't, and the layoff tracker layoffhedge pegged the figure at roughly 140, derived from the company's previous cut and current headcount, while stating outright that Webflow has not confirmed it. Treat the 140 as arithmetic, not a fact.
Tong does claim the decision in the text. "I own this decision," she writes, before listing severance: 16 weeks of pay plus an extra week for each completed year of service, six months of COBRA for US staff, and the company laptops. People outside the US get "similar support, tailored to local requirements," which tends to mean the details vary and aren't being published.
What the AI framing actually admits
Strip away the platform language and the memo contains a candid concession. Tong writes that "AI tools and lightweight builders are providing a faster path to launch for those with simple website requirements," and that Webflow is doubling down on a shift it began two years ago. Read it plainly: the cheap end of Webflow's market is getting eaten by AI site builders, and the company's answer is to run upmarket toward enterprise marketing teams that treat their site as a growth engine.
It's a defensible bet. It's also an admission that the no-code pitch Webflow built its name on no longer holds at the low end. The company spent the spring buying deeper into AI, including when it acquired Vidoso in March to bolt on AI-generated brand assets. This restructuring is the headcount side of that same trade.
Not the first time, and not alone
This is Webflow's second round in under two years. The July 2024 layoff was an 8% cut, and Glassdoor reviews from that stretch describe tenured staff getting blindsided. Tong, who moved into the CEO seat in mid-2024, now owns both.
The timing slots Webflow into a cluster. Other website and productivity tools announced AI-cited cuts in the same late-May window, each wrapped in slightly different vocabulary but circling one claim: the old headcount math doesn't survive contact with AI-native competitors. Whether "agentic web marketing platform" is a real strategy or a nicer way of saying that is what the next couple of quarters decide.
Tong says Webflow is financially strong and will keep investing. The proof comes later. Watch the enterprise pricing and product pages through the rest of 2026, and watch whether a confirmed headcount number ever surfaces.
